What is Sweaty Mama?
Sweaty Mama is a local, part-time business where you run friendly, community-based pre- and post-natal fitness classes for mums and babies.
You choose when and where you run sessions. You build a timetable that works around your life. And you’re supported with training, ready-made class formats, marketing tools, and a wider franchisee community. It’s structured enough to feel secure – and flexible enough to fit around your family.
Low-investment and funding options
It’s easy to start your own part-time Sweaty Mama business thanks to our accessible franchise fee – and funding is available.
You wouldn’t be figuring this out alone
There is full training and support so you are given everything you need to run the classes and the business. Our team get you started and are always on hand to help.
A likeminded community of mums
The network of existing franchisees is strong, so there’s plenty of connections to form and experience to lean on.
A way to earn on your terms
Build a small, part-time business with your family in mind. Own your own exclusive territory and set your schedule.
1,500
Mums take part in our fitness classes each week with their babies.
51
There are more than 50 Sweaty Mama franchisees across the UK!
200+
There are more than 200 Sweaty Mama classes running nationwide each week.
What running Sweaty Mama really looks like week to week
Sweaty Mama works best when it’s treated like a small, part-time business, not a casual side activity.
For most franchisees, that means running four classes per week in their local area.
Those classes are planned, scheduled, and delivered consistently, so mums know when to expect you, and the business can grow steadily over time.
In a typical week, you’ll:
- deliver around four structured mum-and-baby classes
- arrive early and stay after to welcome mums and build community
- follow provided class content (no need to create sessions each week)
- spend some time on light planning, messages, and admin
- commit to a reliable timetable you can realistically maintain
What people enjoy most about running Sweaty Mama
Most franchisees tell us the same things matter most. Building genuine relationships with mums and forming a community who are there for each other and supportive through what can be a stressful and challenging period. Doing work that feels purposeful, having left behind a job or a career that might have been draining or less enjoyable. And having flexibility without unpredictability – getting to do meaningful work in a way that fits around real life.
Sweaty Mama isn't for everyone - but it could be for you!
Running a Sweaty Mama franchise suits people who:
- want part-time work with structure, not shift patterns
- are happy committing to a small number of weekly sessions
- enjoy leading small groups and being visible in their community
- take pride in showing up reliably and doing things well
It’s probably not the right fit if you:
- want something completely casual or drop-in
- need a full-time salary immediately
- aren’t comfortable leading sessions or being responsible for a timetable
- prefer work with no planning or follow-up at all
Frequently asked questions
Yes, there is an option to apply for government funding which will cover the cost of the initial investment fee and any other associated set-up costs. We can help advise you on applying for this loan and guide you through the process.
Our head office team are hands-on and always on-hand so you never have to worry or feel alone. We are always here to help. There is also a network of supportive Sweaty Mama franchisees who have been on the franchising journey and can offer you guidance too, who we will connect you with.
All of our training is completed online and at home. It takes about 60 days and then you can start delivering your classes. Don’t worry, we’ll cover everything, from how to deliver the classes, marketing your business to health and safety.
Earnings typically begin around 30 days into your training, once your classes are on our system and the word is getting out about them. We’ll support you to find venues, setup classes and progress efficiently to help you start generating revenue as soon as possible.
A franchise is a proven business model with an empowering support network, higher success rates, low investment costs, accredited training and ongoing support programmes, a well known brand name, marketing support amongst many other things.
None whatsoever, all of your bookings are paid directly to you with no deductions from us. The more customers you have, the more you earn.
Sweaty success in Sevenoaks
Meet Sama Hemsley, Sweaty Mama franchisee for Orpington and Sevenoaks, who loves the freedom her franchise has given her.